Finding My Voice

Yesterday I got an e-newsletter from Judi Ketteler who is an amazing writer, and the topic was “13 Ways of Looking at Voice”, and it made me start evaluating if I have really established my voice yet for Zeryndipity. I’m fully aware of the importance of a brands voice, but I feel that mine is still evolving, which I have to be okay with. I say this because I know myself very well. For instance, I truly enjoy writing, but when it came to blogging in the past I only wrote every now and again and a big reason was because I was worried that I wouldn’t have anything relevant for people to read, and I wasn’t sure who my target readers were, yada yada yada…and I’ve found that across the board with Zeryndipity that I question if I’m taking the right approach, but I knew I had to just throw myself out there and start DOING, and worry about all the details as I go.

For instance, I had a friend of mine who said that since I went with the name Zeryndipity, rather than just going by my name for my design studio that my social media and website etc. should be the voice of Zeryndipity and not my own….which I get, but Zeryndipity IS me, just by a different name. MY DESIGNS, MY BRAIN, MY PERSONALITY is what created Zeryndipity, and therefore, how can I have a different voice- one that’s not my own?

This has been a bit of a struggle for me, and again I know it’ll evolve, but I finally decided that for my website, I talk from Zeryndipity rather than first person, even if it’s still my own voice, and I allow myself to use first person on “the designer” page, because I want people to know who I am and I wanted to have a connection between my website and my social media because I also felt that social media was a place that I could be Eryn J. Carlisle – the designer for Zeryndipity and be myself. It’s still a slippery slope though because I do want to set myself apart as a professional as opposed to the hobbyist.

“There are two big things you need to be stunningly clear on before you think about voice: why you do what you do (i.e., what your business really cares about) andwho your people are. Because a voice with no soul and no intended target is just a bunch of noise.” -Judi Ketteler 13 Ways of Looking at Voice

This is a big problem for me. I have multiple interests and several different target audiences. The audience I’ve had the longest is for the Zeryndipity  Online Boutique, but then my main goal currently is to become a professional surface pattern designer and break into the world of art licensing. Thirdly, I have a deep desire to help women to find their dream and to help give guidance.

“If you haven’t created a document that defines your brand voice yet, do it now.Talk about how the voice moves through a paragraph. What kinds of words it uses. What tone it takes. What traits it has. Who it sounds like. What it channels. What it avoids. Give it a descriptive name. And then make sure everyone in your company understands it.” -Judi Ketteler 13 Ways of Looking at Voice

Give it a descriptive name? Love that idea! Of course, I have to understand this voice as a whole that I’ve created/am creating, but here’s a list of questions I came across to help me out. Hopefully they can help you too!

If you have your own business, ask yourself these questions:

What does your company do?

Why did you start your company?

Why do people visit your website?

Who are your customers?

Why do people choose your company over your competitors?

What other brand voices do you admire?

If your brand were a person, how would you describe him or her?

How do you want people to feel when they visit your website?

Can you describe your company in 3-5 words?

What do you love about your job?

10 Questions to Help You Find Your Brands Voice, an article on

I guess in closing, I want to say thank you for your patience with me as I discover my brand. Just when I think I’m getting it nailed down I’ll get a wake up call to realize it’s not quite there. The great thing about this though? It’s all a journey! I’m perfectly okay evolving as I build my business. It could take me years to truly establish what I want my brand to fully be and what if that whole time I never put anything up live on the internet? I never pushed to start networking and getting my name out there? That’s a long time to put off my dream and I won’t have it 😉 I created a brand mood board and worked on the basic look and feel I wanted Zeryndipity to have, created a logo, a nice clean looking website  with a basic gallery (that is still being worked on every few weeks), and then cut her loose! Now I get to mainly focus on my designs and creating new products for the online boutique, all the while learning more about myself as a designer and what I want my company to be exactly. It’s all a learning curve 😉

Until next time!


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