What’s in a name??

New product photo for ‘Sweet Flying Colors’, 16×16 pillow cover

The idea of creating a name to define something, someone, or someplace is such a strange thought. I mean, in a way your name defines you and you never had the option of deciding what you would be called. So on the journey of beginning my own business, I wanted the name to be something that represented me well. I started with three of my favorite words, serenity, serendipity, and zeal and went from there. The serenity prayer is something that has gotten me through a lot of tough times and so the word has a special place in my heart. Second, the word serendipity is just one of my all time favorite words. I think because of being an artist, it always seems like my best outcomes are those that are ‘accidents’. I don’t really ever consider them true accidents because I’m trained in design and know how a lot of things will react to each other, but there’s still that element where things just magically come together, and it’s bliss.  And lastly, zeal meaning great energy or enthusiasm in pursuit of an objective. And let’s face it, enthusiasm is a requirement for business, especially a start up business, but it comes very naturally for me on this endeavor. 

I initially started with the name Zerendi, and had it for several years before I truly got started with my business, but I never trademarked it. I thought it was a name I had created but when searching the internet I saw that it was a small district in another country, and I really didn’t think much about it, until a few months ago the .com domain got taken. Since it was in another language I can’t exactly say what all they do, but it was an investment company, and they had the name Zerendi. I could have tried to keep the name, but I knew I needed a change. I looked up word after word and went round and round until I finally went back to my original three words and decided upon Zeryndipity. 

New product photo for ‘Perfect Diversity’, 16×16 pillow cover

Now that I changed it to Zeryndipity, I actually feel like it fits me even more perfectly than Zerendi did. I had steered clear of something like Zeryndipity originally because in school and anywhere you read it says to keep it simple (which Zerendi really isn’t, but I tried). I’m just a complex person and I like complex things so I love the new name. It’s perfect. I also chose to use a typewriter font in my branding even though in school we were told to stay away from it, I can’t help it, I just love typewriter font for some reason. Over time, especially these past few months, I’ve really learned to just stick with my gut and be true to myself. I may be breaking all kinds of design rules, but aren’t rules made to be broken? 

Until next time…
Eryn J.

If you’ve been keeping up with me (which is a tough job to do) you would know this has become almost a constant. I promise I will get the blog going….one day 😉

Two days ago I began my attempt to explain color theory, and quickly realized that it’s going to take me several days just to give a basic understanding. (Or so I hope I give you a basic understanding). So, in hopes of giving a better visual understanding, today I aim to show examples of primary, secondary and tertiary colors in real life use. These images will show how changing the color intensities, and combinations of the colors, can create completely different feeling spaces.

Primary Colors: Red, yellow and blue

Michael Penney does Primary

In this first space designed by Michael Penney, he has created a light and airy space that feels sophisticated with pops of playfulness. The neutral background layered with varying shades of the primary colors is done beautifully and creates a welcoming space.

Then, in the second space displayed below, it’s a much heavier look. Some people prefer darker atmosphere’s, and feel cozier in a space such as this, but to me there’s a strange juxtaposition. Since this was designed to be a kids room, and bright colors were chosen, you would think this would create a carefree and vibrant room, but it missed the mark for me. All the solid, saturated colors combined with a brown wall and brown floor seems lacking to me.

But hey, that’s just my opinion and the way it makes ME feel. Please feel free to leave your own comments about how you react to these rooms.

kids bedding found at http://www.bedbathstore.com

Next, we move onto the secondary colors.

Secondary Colors: Green, orange and purple

This first image probably isn’t what you would think of when you think of green, orange and purple. I chose this because it is such a subtle example of the colors. The purple is one of the easiest colors to see in this image, shown in a light lavender on the walls and then a bit brighter lavender in the flowers and a touch of plum in one of the throw pillows. Orange in this photo is actually the gold finish throughout the room, which is borderline orange/yellow. And lastly, the green is only seen in the flower arrangements displayed on the fireplace mantle and the coffee table.

I know when I think of green, orange and purple I don’t think romance. Yet, here it is in this room, and such a mature look when they’re combined with the lines of the furniture, and crystals, and used in such a way that upon first glance you would probably deny those were the colors even used.

In the second photo for this set I decided not to do a room, but instead these colors found in nature (of course they were placed together for selling purposes). Completely different look, and beautiful. How can you argue with nature when it comes to color? But back to my point with this image- same ‘colors’ but shown in a very saturated, bright way. Is there romance still? I think so, but only because it’s flowers. To me this image is more carefree and energetic.

Now, moving on to the tertiary colors.

Tertiary Colors: Yellow-orange, red-orange, red-purple, blue-purple, blue-green & yellow-green


Ok, tertiary colors will be a bit tougher to find a whole room done in the colors, so I will do my best to give a clear understanding. This first image actually worked out great to compare the same image but where the intensities of colors were adjusted. In each image of the orange slice, you can see the yellow-orange; where the difference really shows is where the first image has a much more intense shade of red-orange than the second image of the orange slice. By intensifying the red-orange the orange slice looks more appealing, and looks like it would TASTE better.

Not that I’m trying to get lazy on you all, but I would love to hear some other perspectives and break down of how these colors create different feels for you in a space. This first image is a combination of red-purple and blue-purples.


Then this image is with a deep blue-purple and creates an entirely different look and feel.


Now, here’s examples of two different blue-greens, how do these rooms feel to you?



And lastly, yellow-green. Wow, now that’s a bright room 😉

I would love to hear the way these different colors make you feel. Even if it’s just the first thought that comes to mind.

In the next few days I’ll try to go further into showing examples and explaining color theory in a more thorough way. I hope I’ve given you some interesting information and things to think about- now go enjoy your weekend and keep an eye out for the ways these basic color break downs are all around us!

Continuing on my quest to understand color psychology, today I’m researching color theory. I took a color theory class years ago while still in college, but I wanted to refresh myself and give everyone a basic understanding. Some of you may be wondering why I’m even addressing what color is, and color theory, and truthfully; it may not be necessary. However, I feel one must understand the background, and the foundation of color before drawing a conclusion as to why it’s such a powerful force in our lives. Therefore, here’s my findings on basic color theory.

Information for today has been pulled from: (http://www.colormatters.com/color-and-design/basic-color-theory)

Color theory encompasses a multitude of definitions, concepts and design applications – enough to fill several encyclopedias. However, there are three basic categories of color theory that are logical and useful : The color wheel, color harmony, and the context of how colors are used.

Color theories create a logical structure for color.

The Color Wheel: A color circle, based on red, yellow and blue, is traditional in the field of art. Sir Isaac Newton developed the first circular diagram of colors in 1666. Since then, scientists and artists have studied and designed numerous variations of this concept. Differences of opinion about the validity of one format over another continue to provoke debate.

In reality, any color circle or color wheel which presents a logically arranged sequence of pure hues has merit.

There are also definitions (or categories) of colors based on the color wheel. We begin with a 3-part color wheel.

Primary Colors: Red, yellow and blue
In traditional color theory (used in paint and pigments), primary colors are the 3 pigment colors that can not be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues. 

Secondary Colors: Green, orange and purple
These are the colors formed by mixing the primary colors.

Tertiary Colors: Yellow-orange, red-orange, red-purple, blue-purple, blue-green & yellow-green
These are the colors formed by mixing a primary and a secondary color. That’s why the hue is a two word name, such as blue-green, red-violet, and yellow-orange.

Color Harmony: Harmony can be defined as a pleasing arrangement of parts, whether it be music, poetry, color, or even an ice cream sundae.

In visual experiences, harmony is something that is pleasing to the eye. It engages the viewer and it creates an inner sense of order, a balance in the visual experience. When something is not harmonious, it’s either boring or chaotic. At one extreme is a visual experience that is so bland that the viewer is not engaged. The human brain will reject under-stimulating information. At the other extreme is a visual experience that is so overdone, so chaotic that the viewer can’t stand to look at it. The human brain rejects what it can not organize, what it can not understand. The visual task requires that we present a logical structure. Color harmony delivers visual interest and a sense of order.

In summary, extreme unity leads to under-stimulation, extreme complexity leads to over-stimulation. Harmony is a dynamic equilibrium.

There are many theories for harmony. Some basic formulas are analogous colors, complementary colors and color triads.

Analogous colors are any three colors which are side by side on a 12 part color wheel, such as yellow-green, yellow, and yellow-orange. Usually one of the three colors predominates.

Complementary colors are any two colors which are directly opposite each other, such as red and green and red-purple and yellow-green. In the illustration above, there are several variations of yellow-green in the leaves and several variations of red-purple in the orchid. These opposing colors create maximum contrast and maximum stability.

Color Triads: By placing an equilateral triangle on the color wheel, you can create color schemes that have a lot of life to them. The most basic color triad is the three primary colors: red, yellow, and blue. But others are: green, purple and orange, or yellow-orange, blue-green, and red-purple. (this paragraph was taken from: http://webdesign.about.com/cs/color/a/aacolorharmony.htm)

Color Context: How color behaves in relation to other colors and shapes is a complex area of color theory. Observing the effects colors have on each other is the starting point for understanding the relativity of color. The relationship of values, saturations and the warmth or coolness of respective hues can cause noticeable differences in our perception of color.

I know this is a lot of information, and really it’s just the tip of the iceberg when it comes to color theory. Hopefully though, this gives you a basic understanding of how colors work together or against each other and how different combinations can effect our perception of color. I think tomorrow I will try to find images to give ‘real life’ examples to help make the information a bit more clear. I know as an artist, visual aid helps me with the learning process 😉

I’ve always been intrigued with the way my surroundings seem to influence me. How can color and design have such an impact on our moods, while most of us don’t even realize the effects? What effects can color have on our bodies and our minds? While I have a Bachelor of Fine Arts degree, I’m by no means a psychology expert. This is, however,the beginning of my quest to understand why color is such a powerful force in our lives.

To understand it’s effects, we must first understand what color is. So what is color?

Color is the byproduct of the spectrum of light, as it is reflected or absorbed, as received by the human eye and processed by the human brain.

In 1666, English scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all of the visible colors. Newton also found that each color is made up of a single wavelength and cannot be separated any further into other colors.

Further experiments demonstrated that light could be combined to form other colors. For example, red light mixed with yellow light creates an orange color. Some colors, such as yellow and purple, cancel each other out when mixed and result in a white light. (http://psychology.about.com/od/sensationandperception/a/colorpsych.htm)

When we look at a scene, our visual nerves register color in terms of the attributes of color: the amount of green-or-red; the amount of blue-or-yellow; and the brightness. Color nerves sense green or red — but never both; and blue or yellow — but never both. Thus, we never see bluish-yellows or reddish-greens. The opposition of these colors forms the basis of color vision.


So, according to: (http://www.devx.com/projectcool/Article/19954)

Here’s a surface level overview of how it all works:

The world is full of light. Visible light is made of seven wavelength groups. These are the colors you see in a rainbow: red, orange, yellow, green, blue, indigo, and violet—the Mr. ROY G. BIV you might have been introduced to in elementary school science. The reddish colors are the long wavelengths. The greenish colors are the mid-size wavelengths. The bluish color are the short wavelengths.

When light hits objects, some of the wavelengths are absorbed and some are reflected, depending on the materials in the object. The reflected wavelengths are what we perceive as the object’s color.

Our eyes are the input channels, if you will, for this light. One portion of the eye is called the retina and it contains four types of light sensors. First are the rods, which record brightness and darkness and from which we “see” a sort of coarse sketch of the world. Next are three types of cones, each one optimized to absorb a different spectrum range of visible light. One set of cones absorbs long wavelengths, the reds. Another absorbs mid-size wavelengths, the greens. The third absorbs short wavelengths, the blues. Together, these rods and cones gather the information that our brain then processes into one combined image.

What this all means for the designer is that color is a function of light and biology—which means that no two people see color exactly the same. It also means that reproduced color can be described, defined, and modeled through a variety of mathematical and visual lenses called color spaces. Combine these two factors and you can quickly see how color—and its theory and use—can quickly take on the tone of a religious war.

The goal is to understand that color isn’t an exact science.

Zentangle Wall – the perfect studio back drop

Once again, I’m attempting to begin blogging. I thought I would start with a short shout out to http://www.pinterest.com. I absolutely love this site. It provides such an easy way to keep my inspirations in one location, and allows people to see what draws me as a designer. They can even follow my inspiration boards if they desire. It also allows me to follow other boards that continually inspire me. Love

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